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Exhibit Like A Pro

Learning how to exhibit is a crucial part of a company’s appeal. Whether it is a trade show, an exhibition or any other event, if you can exhibit properly, your company will sell.

There are various ways in which you can learn or improve your exhibit and I think everyone can agree, it mostly comes down to the staff. Continue Reading

How Strong Is Your Brand?

The identifying psychological and emotional mark that you leave upon your products and services, your brand is certainly no easy task. It can be a challenge to develop a brand that is strong enough to consistently attract consumer and media attention.

The brand building process

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Customer Appreciation Efforts That Turn Clients into Satisfied Buyers and Prospects into Clients

A satisfied customer is a direct link to your prospects, key business relationships that your organization needs to not only succeed, but to thrive. It doesn’t matter if you operate a financial services firm, an accounting agency, a real estate, a retail company or a nonprofit. Consider this. McKinsey & Company reports that word-of-mouth influences 20% to 50% of all sales. This impact may increase as consumers become overwhelmed with the numbers of advertisements that are pushed in front of them online and offline. Instead of hearing from advertisers, people want to hear from people they know, people they trust, when they start thinking about doing business with a new company.

Actions that lead to Customer Appreciation
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