A satisfied customer is a direct link to your prospects, key business relationships that your organization needs to not only succeed, but to thrive. It doesn’t matter if you operate a financial services firm, an accounting agency, a real estate, a retail company or a nonprofit. Consider this. McKinsey & Company reports that word-of-mouth influences 20% to 50% of all sales. This impact may increase as consumers become overwhelmed with the numbers of advertisements that are pushed in front of them online and offline. Instead of hearing from advertisers, people want to hear from people they know, people they trust, when they start thinking about doing business with a new company.

Actions that lead to Customer Appreciation
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